Alliance Assurances, a key player in the insurance sector in Algeria, and the Mouloudia Club d’Alger (MCA), one of the oldest and most iconic clubs in national football, formalized a unique partnership agreement this afternoon during an event at the Ali Ammar Stadium (nicknamed Ali la Pointe) in Douera.
Through this collaboration, Alliance Assurances takes another step in its commitment to the development of Algerian sports by launching an innovative participatory sponsorship program: the "MCA1921" program.
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Alliance Assurances establishes a new partnership with MCA
During his speech, Hassen Khelifati, CEO of Alliance Assurances, stated: "The union between our company and the Mouloudia Club d’Alger goes beyond simple sponsorship. It is an initiative of proximity and collective responsibility that places the supporter at the center of the project of their club while benefiting from significant pricing advantages. By choosing Alliance Assurances with the code MCA1921, each supporter protects their loved ones while actively supporting the reputation of MCA."
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For his part, Mohamed Arabi Yaakoubi, president of Mouloudia d’Alger, expressed his joy following this signing: "We are delighted with this innovative new partnership with Alliance Assurances, a committed company with which we share values of passion, solidarity, and excellence."
National Campaign
The launch of this agreement is accompanied by a broad digital and media communication plan that will be deployed nationwide in the coming weeks, under the slogan: Tarik wa Howiya, Alliance wa al Mouloudia, Ammen Nafsek wa Farrah Al Amid.
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Designed to directly involve the large family of Mouloudia in the development of its club, this program is based on a simple and mobilizing principle: each subscription to an insurance contract with Alliance Assurances using the dedicated code MCA1921 translates into support for MCA.
Beneficial Partnership for All
The participatory sponsorship program MCA1921 allows fans of the Mouloudia Club d’Alger to participate in the development of their club by subscribing to their insurance contracts with Alliance Assurances.
Accessible to individuals, professionals, and businesses, this initiative offers the Mouloudia community the opportunity to engage in a collective effort in favor of their club.
This initiative also demonstrates Alliance Assurances' desire to create meaningful partnerships that can bring communities together and strengthen the bond between the brand and the public.
Present in the insurance sector since 2005, Alliance Assurances relies on a network of agencies across the country and on digital solutions to provide tailored protection services to meet the needs of individuals, professionals, and businesses.
