MotoGP cannot merely replicate the triumph of F1's Drive to Survive – Chase Carey

“Certainly, there are aspects of what teams need to accomplish in MotoGP that may echo Formula 1,” Carey remarked during a conference at the Autosport Business Exchange in New York. “Clearly, it is a global franchise.

“In some respects, MotoGP is even more exhilarating. When you observe these athletes, it appears as though they’re lying flat on the ground as they navigate their motorcycles. However, it is a sport that possesses its own distinct attributes. You can't merely apply a one-size-fits-all approach.

“It's still in the early stages. They are working on it, formulating strategies, and identifying ways to grow the sport akin to our efforts with Formula 1.”

Drive to Survive has been acknowledged for bringing F1 to a fresh audience, especially during the lockdowns prompted by the COVID-19 pandemic, which began shortly after the second season’s release.

“Drive to Survive is certainly the most apparent example,” Carey admitted. “We realized we had to showcase the personalities integral to the sport, provide them a broader platform, and engage fans.

“Today’s digital landscape operates 24/7. While the ultimate experience remains the live race, fans are increasingly connecting with the race, tracking race highlights, and following behind-the-scenes action.

“They are engaged around the clock. Therefore, we must continuously seek ways to satisfy that craving and desire to connect with their sport, offering avenues that allow fans to engage in that manner.

Liz Claman and Chase Carey

“Currently, the US stands as the largest YouTube market for our sport. This indicates the connection we are establishing through those platforms.

“Drive to Survive has become a central element in our digital initiatives. Numerous digital efforts are underway, but this series is certainly at the forefront. It has proven to be an invaluable asset for us.”

Various competitions, both in motorsport and other fields, have tried to replicate this success, but Carey believes such an approach would not be suitable for MotoGP.

“One should look for unique opportunities,” the American emphasized. “Realistically, after the success of Drive to Survive, many attempted to follow suit. Golf endeavored with their Full Swing, and tennis tried with Break Point – everyone did.

“Typically, you can't merely mimic something. We learned this at Fox with American Idol. While American Idol captured global attention, subsequent shows did well, but none matched its level of impact.

“Generally, one cannot go out and do the exact same thing. It’s essential to seek ways to leverage opportunities, utilize personalities, embrace digital platforms, and develop strong partnerships.

“A partnership in Formula 1, like the one with Apple, illustrates how they have provided a fresh perspective on broadcasting and engaging with fans. Thus, identifying such opportunities and determining how to cultivate them is crucial.

“They must carve their own path and discover their own opportunities. The Formula 1 film was a fantastic opportunity, but you can’t just create a MotoGP film. That might not be the right avenue.

“However, there will be other opportunities – something else will emerge. It's likely that it's not merely about repeating past strategies, but rather about uncovering new opportunities and personalities.”