Aston Martin F1's new merchandise lineup features some astonishingly high prices.
The Aston Martin Formula 1 team has recently confirmed its partnership with a padel brand, but that's not stopping them from launching a selection of stationery and travel items in collaboration with the esteemed Bond Street label, Smythson. Prices vary from £14 for a birthday card to a staggering £595 for a laptop case.
Although this collection has only just launched this month, the alliance was initially announced prior to the Monaco Grand Prix in May. "Rooted in British heritage and unmatched craftsmanship, this collection merges Smythson with Aston Martin Aramco Formula One Team," Smythson stated.
Our top pick from the collection is the Soho Circuit Journal, available for £295. It serves as a guide to the F1 calendar, featuring behind-the-scenes insights from the team and providing space for the owner to document each race of the season. Smythson describes it as "the ultimate trackside companion."
Pricing details are as follows:
- Car birthday card: £14
- Correspondence cards: £30
- Panama pocket notebook: £85
- Keyring with leather strap: £95
- Large flat card holder: £195
- Soho notebook (mid size): £210
- Sunglasses case: £210
- Passport sleeve: £215
- Soho Circuit Journal: £295
- Multi-zip case: £315
- Washbag with double zip: £525
- Small laptop case: £595
Upon the announcement of the partnership, Matthew Chapman, Aston Martin’s head of licensing and merchandise, remarked: “We are delighted to bring this collaboration to fruition with such an iconic British brand like Smythson.”
Samantha Dobbie, Smythson’s marketing and communications director, added: “This partnership showcases the strength of uniting two of Britain’s premier luxury brands.”
The collection was crafted by Smythson’s internal design team in collaboration with Aston Martin, targeting both luxury consumers and F1 enthusiasts.
For fans attending the event in Austin this week, a £295 journal is ready to capture the unfolding action.
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