McLaren Racing and Edward Jones collaborate in a multi-year partnership for both F1 and IndyCar.
In a collaborative announcement, McLaren Racing and Edward Jones disclosed a new multi-year alliance, appointing the St. Louis-based firm as the Official Private Wealth Management Partner for both Formula 1 and IndyCar. This partnership creates a sustained, year-round presence across two of the premier platforms in global motorsport.
The initiative will launch during the 2026 Formula 1 season with driver helmet visor branding at selected races, as well as an involvement in significant marquee events throughout the season. In 2027, the collaboration will broaden to include IndyCar. Edward Jones will act as the primary partner for the #6 Arrow McLaren Chevrolet during the 111th Running of the Indianapolis 500, alongside other select races. Scott Dixon, a six-time IndyCar Series champion and the 2008 Indy 500 victor, was announced last week as the driver for the #6 entry throughout the 2027 season.
“Edward Jones has a longstanding tradition of supporting its clients and communities, and we’re delighted to welcome them as partners of McLaren Racing,” stated Zak Brown, CEO of McLaren Racing. “We share a commitment to preparation and continuous enhancement through a people-first culture, making this partnership a perfect match.”
In addition to trackside branding, the collaboration will emphasize client, community, and fan engagement rooted in shared operational values—preparation, teamwork, resilience, and performance—enhanced by co-branded digital and social media content.
"We’re excited to initiate this partnership with Edward Jones and welcome them to Arrow McLaren and IndyCar racing,” expressed Kevin Thimjon, President of Arrow McLaren. “With the #6 crew embarking on an exhilarating new chapter next season, we look forward to having them on board and competing together on some of motorsport's biggest stages.”
Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones, remarked, “Whether on a racetrack or in a financial strategy, success is seldom the outcome of a singular moment; rather, it is cultivated through preparation, discipline, and countless decisions made over time. What excites us most about McLaren Racing is the culture of teamwork, resilience, and ongoing improvement that drives every performance. These are many of the same principles that assist our clients in navigating complexities and achieving what matters most to them."
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